Our history
Snäx24 is a company of Brabido GmbH i.G. from Dresden
BRABIDO
Everything from a single source - Everything for you!
Some stories begin with a plan - others start with a vision
The story of Brabido begins with a feeling. The feeling that shopping can be easier.
More personal. More inspiring. More honest.
In 2016, this idea was born not in a big office, not with a team of investors or a perfect strategy
- but in the basement. Between boxes, first products and a clear thought:
Why shouldn't there be a place where people can find everything they love?
Snacks, sweets, drinks, well-known brands, special products - things that bring joy. Things that create memories.
Things that make everyday life a little bit better.
Brabido was born from this idea.
And an idea became a vision - The beginning - passion beats perfection
In the beginning, there were no big systems. No automated processes. No perfect infrastructure - there was only passion.
Every order was prepared personally. Each parcel was more than just a delivery - it was a step into a future that had yet to emerge. Brabido was born out of the desire to connect wholesalers and end customers. Products that were otherwise difficult to reach were to become available to everyone.
Simple - Direct - Without complicated channels - The range grew every day:
- Snacks from all over the world
- classic confectionery
- Drinks for every occasion
- well-known brands
- Tinned food for everyday use
- Mystery products full of surprises
And with every new customer, the conviction grew:
This is more than just a shop.
This is the beginning of a brand.
The idea behind Brabido - more than just retail
Brabido never just wanted to sell.
The vision was bigger. Shopping should feel easy. Inspiring. Fast. Emotional. Not just offer products - but create moments. Not just deliver - but inspire. Not just grow - but connect.
The idea behind this became our guiding principle: Everything from a single source - everything for you!
The challenge - when standstill becomes transformation
The year 2020 changed everything.
The pandemic brought uncertainty. Supply chains began to falter. Growth slowed down. Many would have given up. But great brands are not created in easy times. They are created when challenges force new paths. For Brabido, this phase was a turning point. Transformation began instead of stagnation. Processes were revised. Visions were expanded. Structures were rebuilt. And a setback became a foundation for growth. The rise - new energy, new opportunities.
2021 and 2022 marked a new beginning.
Brabido continued to develop with new clarity. The range grew, ideas became reality and new paths were forged. An important step: vending machines. Making products available at all times. Rethinking shopping. Creating proximity to everyday life.
Because Brabido didn't just want to be an online shop.
Brabido wanted to become part of life.
Today - diversity as identity
Today, Brabido stands for a modern shopping experience.
A platform that lives diversity:
Snacks. Confectionery. Drinks. Branded products. Tinned food. Mystery experiences.
Tradition meets innovation.
The familiar meets the new.
And behind it all is a clear goal:
- To inspire people.
- To connect people.
- To make people happy.
Tomorrow - a vision without borders
Brabido's journey has only just begun.
New projects are already underway:
- Online shop for pet food & pet supplies
- Online shop for jewellery
- Online shop for watches
- Online shop for decoration
- Online shop for baby & child
- Online shop for home & garden
- Online shop for supplements
- Stationary stores
And beyond:
- The vision of a large Brabido Mega Shopping Mall.
- A place where categories become blurred.
- A place where diversity is at home.
- A place where shopping is not just a process - but an experience.
The future - a growing brand
Great brands are not created by chance. They are created through courage. Through passion.
Through the willingness to break new ground. From the cellar in 2016 to a growing vision - every step tells the story of development, trust and innovation.
Brabido is not just a name.
- It is an idea.
- A promise.
- A movement.
BRABIDO
- A place where everything comes together.
- A place that creates opportunities.
- A place for today - and for tomorrow.
- Everything from a single source - everything for you!
Brabido's complete brand portfolio is divided into the following segments:
1. Core area Food & Trends
This area forms the foundation and includes the import and specialised distribution of trend products.
snäx24: The Group's flagship. A B2B specialist for vending solutions (snack vending machines) and displays, serving kiosks, petrol stations and highly frequented locations in particular.
Snakpack: Specialises in pre-packaged snack bundles or subscription boxes that bring trends directly to the consumer.
flydrinks: A brand for fast wholesale and shipping of trendy drinks and exotic soft drinks.
boomluchs: A lifestyle brand focussing on the marketing and distribution of modern sweets and trend food.
2. Sport, fitness & health
Here the company utilises its logistics expertise for the health market.
iflu Sport: Distribution of sports nutrition (supplements) and functional accessories for athletes.
Comet Fitness: Focus on fitness equipment and supplementary products for the workout sector.
3. Lifestyle & Fashion
In addition to the food sector, Brabido operates brands for textiles and merchandising.
HaBiDay Fashion: The in-house textile division that integrates fashion trends into the portfolio.
Los Dio Merchandising: Specialist for the creation and distribution of fan merchandise and individual branding solutions.
4. Speciality segments & services
Nudrio Pet Supplies: Transferring e-commerce and logistics expertise to the growing pet supplies market.
Aristo: A brand that is often located in the area of high-quality consumer goods or specialised premium segments.
Thanks to this structure, Brabido acts as a modern incubator that identifies trends in various consumer goods sectors and quickly brings them to market via its own sales channels such as snäx24.
